Style Guide
A
brief visual style guide review was conducted to assess the similarities
between different craft and design websites. The main commonalities identified
were:
·
Light/bright
themes with fresh colours.
·
Cool/organic
colouring for sites that catered to the female demographic i.e. Modcloth, Etsy
and Craft Gawker.
·
Stark
colour contrasts for sites that catered to unisex and male demographics i.e.
Pinterest and DIY Network.
Text Treatment:
Two
easy-to-read, clean, sans-serif type fonts, Lato and Arvo have been chosen. The
foundation for this decision was influenced by the website Modcloth and its
design.
All
text on the site will be set in this typeface and are available from
<http://www.google.com/fonts>. The fonts can be implemented via the CSS
using the following code:
<link
href=’http://fonts.googleapis.com/css?family=Lato|Arvo’rel=’stylesheet’
type=’text/css’>
Font size
and style
<h1> Lato Bold 700 {font-size: 2em} 428A8C
<h2> Lato Normal 400 {font-size: 1.5em}
428A8C
<h3> Lato Normal 400 {font-size: 1.308em}
7AC6CE
<p> Lato Book 300 {font-size: 1.17em} 00000
<a> Lato Book 300 {font-size: 1.17em} A0A0A0
<a visited> Lato Book 300 {font-size:
1.17em} 7AC6CE
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